So, you're dreaming of playing at a music festival in 2025? Applying to festivals can be overwhelming, but let's guide you through and break down the process and equip you with the tools you need to succeed.
How Do Festivals Book Artists? 🧑🎨
Headliners
First, understand the landscape. Festivals typically book headlining acts far in advance - a year or more! They approach established, big-name artists who fit their budget. This is not for you.
Mid-Tier
Next up are the mid-tier acts. Festivals tap into their existing network, reaching out to established artists and industry contacts to fill roster spots cost-effectively. They prioritize artists they vibe with and those they've worked with previously.
Open-Calls
Then come the open calls and last-minute opportunities - this is where you come in! Many festivals use open calls to discover new talent. Semi-established artists with band managers often rise to the top. Booking Managers quickly assess whether a band's following and sound are a good fit.
Niche Content
Finally, there are the "unknowns." Sometimes, festivals take a chance on promising up-and-coming talent. They might be looking to fill a specific niche, like a quirky tent or an early morning slot. More often, they need a last-minute replacement for a mid-tier artist. This is you! While the odds are slim due to the sheer volume of applications, a chance is still a chance.
When To Apply To Festivals? 📅
Generally, the prime time to submit your application is from October to January. After this period, acceptance rates typically decline. However, exceptions always exist, so remain open to applying year-round. Keep an eye on festival websites and social media for specific deadlines.
What Should My Application Look Like? 📜
Whether festivals use application forms or accept submissions via email, you'll need these essential components:
- Highlight Reel
- Record Live Gigs
- Social Media Presence
- Artist Website
- Electronic Press Kit (EPK)
- Artist Blurb
- Demonstrated Knowledge
- Tech Rider
Highlight Reel 💁♀️🎞️
Your highlight reel is a visually appealing clip showcasing your best performance moments. Ideally, it should feature footage from a live show in front of a crowd, preferably at a well-known venue or festival. High engagement on social media is a major plus. This might be the only part of your application that gets viewed, so invest the time to make it good.
Record Live Gigs 📹
A recording of a full live gig is highly recommended. Festival organizers want to assess your material depth and your ability to deliver a performance for a complete set (1+ hours). They're not looking for artists who can only do 15 minutes at an open mic slot.
Social Media Presence 🤳
Many festivals and venues now prioritize social media following. If you're pursuing a commercial path, building a strong online presence is crucial. Be active, engage with your fans, and create compelling content. For those preferring artistic integrity over commercial success, focus on authentic engagement and don't sweat social media too much.
Artist Website 🌐
Even in 2025, A professional website still adds credibility. Festivals may visit your site to find your EPK, tech rider, and contact details. It provides a centralized online presence that you control, safeguarding against the ever-changing landscape of social media platforms.
Electronic Press Kit (EPK) 📰
An EPK is essential - especially for larger festivals. Organizers deal with countless acts and need high-quality band photos and a well-written bio for promotional purposes. Making their job easier increases their confidence in booking you.
Artist Blurb 💬
Artist blurbs offer social validation, assuring Booking Managers that others appreciate your music. Mentions from reputable publications are ideal. If you lack press coverage, consider crafting your own or hiring a professional writer to help you out.
Demonstrated Knowledge 🤓
Include specific details about the festival to show that you've done your research and are genuinely interested in performing at their event. Some festivals may not prioritize this, but many with a strong theme or community focus will appreciate your insights.
Tech Rider ⚙️
A tech rider outlining your band's technical needs isn’t always a deciding factor but is valuable. It ensures that the stage crew is prepared, minimizing technical issues on performance day. A well-prepared tech rider benefits everyone involved.
Applying to festivals requires significant effort—this is why GigSubmission exists: to streamline the process and empower artists. Go out there and start getting gigs! 💪
